Gisele Bündchen’s water dress

This campaign produced by Rui Branquinho in Brazil in 2007, used ex Victoria’s Secret model, 26-year-old Brazilian, Gisele Bündchen, in a revealing ad campaign showing off her fabulous body splashed in nothing more than a dripping wet, liquid dress. What an impressive way to make a statement.

Nothing like stripping down to promote your own line of eco-friendly sandals. And I don’t know about you, but her shoes were the last thing I looked at as I was entirely mesmerised by the stunning effect of her water dress!

It is gratifying to know that someone of such supermodel stature as Gisele, genuinely cares about the environment AND actually does something about it. Many people tend to be all talk and no action which achieves nothing. You may not be aware of what she does outside of her modelling work and Wikipedia outlines some of her other ventures:

Philanthropist

Currently, her main social activism is to help protect the Brazilian Atlantic Forest and Amazon Rainforest water sources, donating to this cause a percentage of profits from her line of sandals named Ipanema Gisele Bündchen.

Gisele Bündchen Forest

Bündchen and Grendene, the company that produces and disseminates her line of sandals, joined the Forests of the Future project for the reforestation of the Brazilian Atlantic Forest. The new forest, named for Gisele Bündchen Sementes, started with 25,500 shoots of 100 different species, enough to revitalize an area of 15 hectares. The model and the company found a place near headwaters of rivers and that the quality of local water were also monitored.

The project Forests of the Future (in Portuguese: Florestas do Futuro) was created by the NGO named SOS Atlantic Forest in 2004. Until October 2007, 800,000 seedlings of trees had been planted. And as soon as sometime in 2008, that number should reach 1,133,000. In the Forests of the Future, SOS Atlantic Forest captures the appeal; the company hires the technicians. If an owner has an area of importance as a corridor, but has not invested or does not want to invest financially in trees, the NGO encourages the person or enterprise to donate that area to hold the plantation without spending anything, simply ceding the land and then leaving it to others to make use of. They support the planting for a period of five years before the land is turned over to Nature.

I love the ad campaign with the water dress which is brilliantly clever and unique and I also have great admiration for Gisele and her philanthropic work.

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